> ## Documentation Index
> Fetch the complete documentation index at: https://docs.impellabs.tech/llms.txt
> Use this file to discover all available pages before exploring further.

# Instagram

> Not a channel on this platform. Here is exactly what that means.

<Warning>
  **Instagram is not built.** There is no inbound webhook, no message ingestion
  and no outbound send. Naming it in an API call is rejected with
  `unsupported_channel`.
</Warning>

This page exists because Instagram appears in enough places to look available,
and a reseller who plans a launch around it deserves to find out here rather
than three calls in.

## Where it appears anyway

* **Older plan tables** list `instagram_chat` as a feature. It is granted by no
  plan and gates nothing — a flag with no code behind it.
* **`AgentSession.channel`** accepts `instagram` as a historic value, so
  conversations imported from an earlier system still validate. Nothing writes
  new ones.
* **Assistant channel pickers** in some interfaces once offered it. It is not
  in the launched set and is not offered now.

None of those mean a message will ever arrive.

## What "not built" means concretely

|               |                                                            |
| ------------- | ---------------------------------------------------------- |
| Inbound       | no webhook is registered with Meta for Instagram messaging |
| Outbound      | no send adapter exists                                     |
| Conversations | none can be created on this channel                        |
| Events        | none fire                                                  |

An assistant cannot be assigned to it, a campaign cannot be bound to it, and a
merchant cannot connect an account.

## What to tell a merchant

If Instagram DMs are the requirement, the honest answer today is that this
platform does not serve them. WhatsApp is the channel with the same
conversational shape and full support — see
[Setup](/reseller/channels/whatsapp/setup).

If it is a deal-breaker for real volume you are selling into, tell us. Demand is
what moves a channel from declared to built, and knowing which of your merchants
are waiting is more useful than a roadmap date we would have to guess at.
