Who this is for
You are building on this API if you run a platform — an ecommerce suite, a booking system, a CRM — with many businesses on it, and you want “turn on AI” to be a switch inside your product rather than a referral to ours. If you are a single business automating your own workspace, you want the platform API instead.How the pieces fit
1
You are a partner
One
WhiteLabelPartner record, created by ImpelLabs when you sign. It owns
a workspace, and every business you provision lands inside it. Nothing
outside that workspace is reachable with your key — see tenant
isolation.2
Each of your merchants is a tenant
A business, addressed by your own id for it. You never store ours.
3
Your product is the system of record
Products, orders, stock, customers — those stay yours. The assistant reaches
them as tools over MCP, at call time. No catalogue is
copied into our database, and nothing has to be kept in sync.
4
You are billed, not your merchants
Tenants run pay-as-you-go against a cap you set. We invoice you monthly.
Your merchants never see a price from us. See usage and
billing.
What a merchant has to do
Nothing, for the website channel. Six server-side calls take a merchant from nothing to a working assistant on their storefront, and the only human step is the one you choose to add — a review screen before going live, if you want one.Start here
The six calls, in order, with real payloads.