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Instagram is not built. There is no inbound webhook, no message ingestion and no outbound send. Naming it in an API call is rejected with unsupported_channel.
This page exists because Instagram appears in enough places to look available, and a reseller who plans a launch around it deserves to find out here rather than three calls in.

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Where it appears anyway

  • Older plan tables list instagram_chat as a feature. It is granted by no plan and gates nothing — a flag with no code behind it.
  • AgentSession.channel accepts instagram as a historic value, so conversations imported from an earlier system still validate. Nothing writes new ones.
  • Assistant channel pickers in some interfaces once offered it. It is not in the launched set and is not offered now.
None of those mean a message will ever arrive.

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What “not built” means concretely

An assistant cannot be assigned to it, a campaign cannot be bound to it, and a merchant cannot connect an account.

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What to tell a merchant

If Instagram DMs are the requirement, the honest answer today is that this platform does not serve them. WhatsApp is the channel with the same conversational shape and full support — see Setup. If it is a deal-breaker for real volume you are selling into, tell us. Demand is what moves a channel from declared to built, and knowing which of your merchants are waiting is more useful than a roadmap date we would have to guess at.